I had been to Paris, we had found hubby's ancestral name, I baked mainly French type pastries from home, so I thought the House of Levack in the French version sounded like a good, swanky name for my new business and it was. Very swanky. So swanky no one could even pronounce it, spell it or even remember it to search it out on the web.
Although I still managed to grow my business, people (I won't call them out by name, they know who they are), suggested that maybe I should rethink the name. Come up with something simpler, catchier, with a .com that matches. Well I liked my pretty logo and name with all its frou frou so I fought it for quite a while. But during the time I was resisting a name change, another change was going on in my little business. People were interested in my French pastries, but mainly the macarons (of course they love my macarons, because frankly I make a pretty darn good one). But what they really loved as well, were my hand decorated and or hand painted cookies.
The cookie orders just kept on coming, but so did those comments about the name. So, here I am not even a year into my little business and I am already changing my name to better fit the product offerings and to make it easy for you, my glorious, wonderful, spectacular clients to find me and to refer me to all your friends! Today my friends I am embracing the change....welcome to my new site and blog.
I hope to see you often.
the Creative Cookier